• 10 Mar 2023 - 10 Jun 2023
  • Online+Physical
  • Free
  • MQF Level 4
  • Jobsplus

Aim of this Course

This course aims at providing the learner with general marketing knowledge. By the end of the course the learner will have the potential to start-up a marketing campaign after completing a Marketing Plan, will gain the knowledge of where to seek assistance and potentially secure finance and support. The plan will clarify the learner's market idea and define the learner's short and long-term objectives for running the marketing strategy and will also provide a series of benchmarks├┤

Course Contents

The course will cover the following topics:
    Nature of Marketing and Marketing Environment, including Financial Aspects
  • Marketing Information Research Tools and Market Segmentations
  • Marketing Mix: Products and Services
  • Connecting with Customers (Consumerism) and Marketing Communications Mix
  • International Marketing
  • E and I-Marketing
  • The Marketing Plan and Implementation
Please click on the following link to view the detailed course content:

Category Tags

  • Business Skills