VET AWARD IN MARKETING

Aim of this Course

This course aims at providing the learner with general marketing knowledge. By the end of the course the learner will have the potential to start-up a marketing campaign after completing a Marketing Plan, will gain the knowledge of where to seek assistance and potentially secure finance and support. The plan will clarify the learner's market idea and define the learner's short and long-term objectives for running the marketing strategy and will also provide a series of benchmarksô

Course Contents

Nature of Marketing and Marketing Environment, including Financial Aspects
• Marketing Information Research Tools and Market Segmentations
• Marketing Mix: Products and Services
• Connecting with Customers (Consumerism) and Marketing Communications Mix
• International Marketing
• E and I-Marketing
• The Marketing Plan and Implementation

Category Tags

• Business Skills