We are seeking a Performance Marketing Specialist to manage and optimise digital advertising campaigns across Google Ads and Meta Ads.
The ideal candidate will have strong analytical skills and experience using campaign data to improve performance and achieve marketing goals. Key Responsibilities: -Manage and optimise Google Ads and Meta Ads campaigns. -Monitor campaign performance and analyse data using GA4 and other analytics tools. -Set up and monitor conversion tracking and campaign measurement. -Conduct A/B testing and implement campaign optimisation strategies. -Analyse CPC, CPM, CTR, CPA, CPL, conversion rates, and ROAS. -Use data-driven insights to improve campaign performance. -Manage multiple campaigns, priorities, and deadlines effectively. -Communicate campaign results and recommendations clearly. -Work independently and collaboratively as part of a team. Requirements: -Practical experience managing Google Ads and Meta Ads campaigns. -Good knowledge of Google Analytics 4 (GA4) and digital marketing analytics. -Strong analytical and numerical skills. -Good understanding of conversion tracking and campaign measurement. -Excellent written and verbal communication skills in English. -Good organisational and time-management skills.
