Lead creative innovation with AI, shape global content, and empower a high-performing creative team at Silverspin.
Position Overview Shape the future of creative design and content at one of the fastest- moving global betting groups. Silverspin operates multiple brands worldwide and leads the industry in AI-powered product experiences, automated workflows, and high-volume creative operations. We’re looking for a Creative Team Lead who can elevate our creative output, manage a high-performing team, and combine human craft with AI-driven workflows to deliver fast, scalable, on- brand comms and visuals across all markets. This role leads a team of AI-enabled creative designers and Gen AI Content Specialists responsible for AI-generated content, localisation, and content workflows. Together, the team delivers the full spectrum of AI- assisted visual and written creative across global markets. If you thrive in fast-moving environments, love turning ideas into high- quality creative work, and know how to leverage AI to accelerate delivery without sacrificing craft, this role is for you. Key Responsibilities -Lead and mentor a team of creative designers and Gen AI content specialists. -Set clear standards for visual and written craft, consistency, and excellence. -Guide the team through ideation, concept development, execution, and delivery. -Build a culture of experimentation, critique, continuous learning, and high performance. -Define workflows, quality bars, and delivery expectations across all creative outputs. -Develop ideas that directly address the communication objectives in the brief. -Lead the creation of campaign concepts, key visuals, and overarching creative directions -Ensure all visual outputs align with brand strategy, tone, and market context. -Oversee layouts, compositions, typography systems, and multichannel design assets. -Ensure assets are delivered at scale, on time, and to a consistently high standard -Lead the team in using AI tools for rapid concepting, asset creation, and visual exploration. -Define and refine prompt frameworks across both visual and written creative. -Optimise AI workflows for style, fidelity, typography, lighting, tone, and regional nuances. -Drive automation, templating, and smart tool adoption to reduce repetitive production work -Keep the team ahead of emerging AI creative models, tools, and best practices -Oversee creation of scalable templates in Figma, Storyteq, and related tools. -Maintain shared component libraries, creative systems, and reusable design toolkits. -Support marketing self-serve workflows through well-structured, production-ready templates. -Continuously evolve the creative system to improve speed, quality, and consistency. -Manage two Gen AI Content Specialists responsible for generating AI-assisted copy, localisation, and content QA. -Ensure alignment between creative direction, written content, and market requirements. -Integrate visual and content workflows to support consistent messaging across all languages and channels. -Support scalable localisation processes, content governance, and tone-of-voice consistency. -Ensure both design and content teams work from shared systems, templates, and standards -Partner with Brand to maintain a consistent visual and verbal identity. -Work closely with Marketing and CRM to support campaign delivery and creative experimentation. -Collaborate with Product where creative alignment is needed for in- product visuals or copy. -Maintain tight alignment with the Design Team Lead on standards, strategy, and workflows. Requirements -Proven experience in creative design, visual storytelling, and concept development. -A strong portfolio showcasing digital design, campaigns, and multi- market execution. -Experience leading and developing a design or creative team. -Ability to interpret a brief, challenge assumptions, and define strong creative direction. -Excellent Figma skills: components, auto-layout, templates, scalable systems. -Experience with modern AI creative tools (Midjourney, Weavy, Krea, Runway, etc.). -Ability to build production-ready templates for multi-market and multichannel needs. -Curiosity about cultural nuance and designing effectively for different regions. -Comfortable in a fast-paced, high-volume environment with tight deadlines. -Strong eye for brand consistency, detail, composition, and polished visual craft. -Enthusiasm for exploring new tools, workflows, and AI-driven creative methods
