Responsible for developing and leading our global e-commerce and digital strategy, driving online sales, strengthening brand presence across digital channels, and managing budgets, platforms, and performance.
Need for Position To lead the development and execution of the company’s e-commerce and digital initiatives, ensuring sustainable online sales growth, strong brand positioning, effective digital marketing, and consistent performance across e-commerce platforms and digital channels. Essential Duties (1) Develop and implement the global e-commerce and digital strategy in alignment with the company’s business objectives, brand strategies, and commercial targets. (2) Lead the development, optimization, design, functionality, and user experience of the brand’s online stores and related digital platforms. (3) Drive sales growth and brand development across major e-commerce platforms and marketplaces, including Amazon, Tmall, and other relevant channels. (4) Ensure that the company’s brands and products are properly registered, listed, presented, and maintained across relevant e-commerce platforms, marketplaces, and online stores. (5) Maintain brand integrity and consistent positioning across all digital and online sales channels, ensuring compliance with brand guidelines and standards. (6) Develop and implement digital marketing programs and e-commerce activations to increase brand awareness, product trial, customer engagement, and conversion. (7) Optimize product listings, descriptions, images, and other digital content to improve product visibility, conversion rates, and customer experience. (8) Plan and execute promotional offers, campaigns, and commercial activities across e-commerce platforms, ensuring alignment with brand objectives and sales targets. (9) Monitor campaign effectiveness and e-commerce performance, using data and key performance indicators to identify opportunities and improve results. (10) Develop and manage the annual e-commerce and digital budget, ensuring efficient allocation of resources and alignment with financial targets. (11) Monitor sales performance, profitability, marketing expenditure, and return on investment across e-commerce and digital activities, taking corrective action where necessary. (12) Establish performance metrics, reporting standards, and regular reviews to evaluate the effectiveness of e-commerce and digital initiatives. (13) Collaborate with sales, marketing, trade marketing, distributors, and other internal stakeholders to coordinate online commercial activities across international markets. (14) Manage relationships with e-commerce partners, digital agencies, and other external service providers, ensuring effective delivery of agreed activities and campaigns. (15) Coordinate local agency activities to ensure that digital campaigns, content, and promotions are implemented consistently and in accordance with global brand strategies. (16) Identify and resolve potential conflicts between online and offline sales channels, supporting a consistent brand position, coordinated pricing and promotional activities, and a positive customer experience. (17) Identify new e-commerce platforms, digital tools, technologies, and market opportunities that can strengthen the company’s digital presence and commercial performance. (18) Ensure that e-commerce and digital activities comply with applicable platform policies, advertising standards, and relevant regulations, including requirements applicable to alcoholic beverages. (19) Prepare regular performance reports and strategic recommendations for management, covering sales, profitability, campaign results, budget utilization, and opportunities for growth. (20) Perform other duties related to the role as assigned by management. Minimum Requirements Minimum Education Qualifications (1) Bachelor’s degree in Marketing, Digital Marketing, E-Commerce, Business Administration, or a related field is required. (2) Additional professional qualifications in e-commerce, digital marketing, analytics, or digital business management are an advantage. Experience Required (1) Minimum 5 years of professional experience in e-commerce, digital marketing, online sales, or a related commercial function is required. (2) Minimum 3 years of professional experience in the alcoholic beverages industry is required. (3) Proven experience managing e-commerce platforms, online marketplaces, product listings, digital campaigns, and promotional activities is required. (4) Experience developing and implementing e-commerce strategies, managing budgets, and delivering sales and profitability targets is required. (5) Experience working with international markets, distributors, digital agencies, and cross-functional teams is preferred. (6) Experience with premium or super-premium brands, particularly in the spirits industry, is an advantage. (7) Experience with major e-commerce marketplaces, such as Amazon and Tmall, is an advantage. Professional Skills and Competencies (1) Strong strategic and commercial understanding of e-commerce, digital marketing, online sales, and brand development. (2) Proven ability to develop and execute e-commerce strategies that support revenue growth, profitability, and brand objectives. (3) Strong analytical skills, including the ability to interpret performance data, monitor KPIs, and make data-driven decisions. (4) Experience in budget management, financial planning, performance monitoring, and return-on-investment analysis. (5) Good understanding of digital marketing campaigns, promotional mechanics, online merchandising, content optimization, and conversion-rate improvement. (6) Strong project management, planning, organizational, and problem-solving skills. (7) Ability to manage external agencies and business partners and coordinate activities across multiple markets. (8) Strong communication, negotiation, and stakeholder-management skills. (9) Ability to manage multiple priorities, meet deadlines, and deliver measurable commercial results. (10) Strong understanding of brand positioning, brand consistency, and the specific compliance considerations associated with digital marketing and e-commerce for alcoholic beverages. (11) Proficiency in Microsoft Office, particularly Excel and PowerPoint; experience with e-commerce analytics and reporting tools is required. (12) A proactive, results-oriented approach, with the ability to identify opportunities, implement improvements, and lead digital business development. Language Requirements (1) Fluent English is required. (2) Knowledge of additional languages is an advantage, particularly for managing international markets and partners.
If multiple Education and Language Profiles are defined, please note that you must fit at least one of them, but not necessarily all.
