Responsible for developing and executing brand activation initiatives across key markets, identifying new BTL and digital opportunities, and ensuring alignment between global brand strategy, local market needs, and commercial objectives.
Need for Position To strengthen brand presence and consumer engagement by developing effective brand activation programs that support the growth of Noblewood Spirits’ portfolio, reinforce premium brand positioning, and deliver measurable marketing and commercial results across key markets. Essential Duties (1) Develop and execute brand activation plans in line with the overall marketing strategy, brand positioning, and commercial objectives. (2) Identify, research, and develop new opportunities for brand activations across key markets, with a focus on consumer engagement, brand awareness, product trial, and sales growth. (3) Plan and coordinate BTL marketing activities, including consumer activations, events, experiential marketing, sponsorships, sampling initiatives, and promotional campaigns. (4) Identify and develop relevant digital activation opportunities to strengthen brand engagement and complement offline marketing initiatives. (5) Adapt global brand activation concepts and marketing initiatives to local market requirements while maintaining consistency with brand guidelines and strategic objectives. (6) Work closely with local sales teams and distributors to identify market opportunities, understand customer and consumer needs, and ensure effective execution of activation plans. (7) Collaborate with Brand Management, Trade Marketing, and other internal teams to align central marketing strategies with local market priorities and commercial requirements. (8) Maximize the effective use of existing global marketing assets, activation toolkits, campaign materials, and brand guidelines across key markets. (9) Analyze local market characteristics, luxury category dynamics, consumer behavior, and competitive activity to identify relevant activation opportunities for premium and super-premium brands. (10) Proactively generate creative ideas and recommend new activation mechanics, partnerships, events, and promotional concepts that strengthen brand differentiation. (11) Coordinate the planning, implementation, and evaluation of brand activation projects, ensuring that timelines, budgets, quality standards, and brand requirements are met. (12) Manage relationships with external agencies, event organizers, production partners, and other suppliers involved in activation activities. (13) Monitor activation budgets and expenditures, ensuring efficient resource allocation and cost-effective implementation of marketing initiatives. (14) Define and monitor key performance indicators for brand activations, evaluating campaign effectiveness, consumer engagement, reach, and commercial impact. (15) Analyze market trends, activation results, and brand/SKU performance, providing recommendations to improve future marketing activities and business outcomes. (16) Prepare reports and presentations on activation plans, project progress, budgets, campaign results, and opportunities for improvement. (17) Manage both long-term strategic projects and short-term, ad hoc initiatives, adapting priorities to changing business needs and market opportunities. (18) Share best practices, activation concepts, and market insights across teams to support continuous improvement and stronger execution across markets. (19) Perform other duties related to the role as assigned by the Line Manager. Minimum Requirements Minimum Education Qualifications (1) Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred. (2) Additional training or qualifications in brand management, digital marketing, experiential marketing, or event management are an advantage. Experience Required (1) Minimum 2 years of professional experience in brand activation, trade marketing, BTL marketing, experiential marketing, or a related marketing role within the FMCG industry is required. (2) Experience in the alcoholic beverages industry, particularly in spirits, is an advantage. (3) Practical experience planning and executing brand activations, events, promotional campaigns, or consumer engagement initiatives is required. (4) Experience collaborating with sales teams, distributors, marketing departments, and external agencies is preferred. (5) Experience working with premium or luxury brands, international portfolios, or multi-market marketing campaigns is an advantage. (6) Experience managing activation budgets, coordinating suppliers, and evaluating campaign performance is preferred. Professional Skills and Competencies (1) Strong understanding of brand activation, BTL marketing, experiential marketing, and consumer engagement. (2) Ability to identify market opportunities and develop creative activation concepts aligned with brand positioning and commercial objectives. (3) Good understanding of FMCG marketing, consumer behavior, market trends, and competitive dynamics. (4) Strong project management and organizational skills, with the ability to coordinate multiple projects and meet deadlines. (5) Analytical mindset, including the ability to evaluate market data, interpret campaign performance, and make evidence-based recommendations. (6) Strong communication and presentation skills, with the ability to work effectively with internal teams, distributors, agencies, and external partners. (7) Ability to adapt global brand strategies to local market needs while maintaining consistent brand positioning. (8) Budget management and cost-control skills, with a focus on efficient use of resources and measurable results. (9) Creative, proactive, and solution-oriented approach to identifying new activation opportunities. (10) Ability to manage long-term projects alongside urgent and ad hoc requests in a dynamic business environment. (11) Strong teamwork and collaboration skills, with the ability to work effectively across multiple functions and markets. (12) Proficiency in Microsoft Office, particularly Excel and PowerPoint. Language Requirements (1) Good working proficiency in English is required. (2) Knowledge of additional languages is an advantage.
If multiple Education and Language Profiles are defined, please note that you must fit at least one of them, but not necessarily all.
