Manages social media channels, creates engaging content, supports campaigns, monitors performance, interacts with audiences, and strengthens the company’s online presence.
The Social Media Executive is responsible for managing and growing the company’s presence across social media platforms. The role involves creating engaging content, coordinating campaigns, interacting with online audiences, monitoring performance, and ensuring that all published material reflects the company’s brand identity and values. The Social Media Executive will work closely with the Marketing team and operational departments to promote the company’s hotels, restaurants, events, offers, facilities, and overall guest experience. Key Duties and Responsibilities Social Media Management * Manage the company’s social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms. * Prepare and maintain a structured social media content calendar. * Schedule and publish content regularly across all platforms. * Ensure that social media pages remain accurate, active, and aligned with the company’s branding. * Monitor current social media trends and identify opportunities to improve engagement and reach. * Maintain a consistent tone of voice across all online communications. Content Creation * Develop creative and engaging content, including captions, photographs, videos, reels, stories, and promotional material. * Visit the company’s properties, restaurants, events, and facilities to capture suitable content. * Work with photographers, videographers, graphic designers, influencers, and other external suppliers when required. * Assist in producing content that highlights guest experiences, facilities, food and beverage offerings, events, employee activities, and company achievements. * Ensure that all content is accurate, high-quality, and approved before publication. * Adapt content according to the audience and requirements of each social media platform. Campaign Coordination * Support the planning and implementation of digital and social media campaigns. * Promote seasonal offers, events, packages, competitions, and new company initiatives. * Coordinate with internal departments to obtain accurate information about upcoming promotions and activities. * Assist with influencer collaborations, partnerships, giveaways, and online promotional campaigns. * Monitor campaign progress and recommend adjustments when necessary. * Support paid social media advertising campaigns, including audience selection, budgeting, and performance monitoring. Community Management * Monitor comments, messages, tags, mentions, and online conversations relating to the company. * Respond to followers and potential guests professionally and within an appropriate timeframe. * Direct enquiries, complaints, and booking requests to the relevant department. * Escalate sensitive or potentially damaging content to the Marketing Manager or relevant senior manager. * Encourage positive interaction and build strong relationships with the company’s online community. * Monitor online reviews and assist with responses when required. Reporting and Analysis * Track social media performance, including reach, engagement, follower growth, website traffic, and campaign results. * Prepare regular reports highlighting performance, trends, and areas for improvement. * Use social media insights and analytics tools to evaluate content effectiveness. * Monitor competitor activity and identify relevant market trends. * Recommend content and campaign improvements based on performance data. * Support the Marketing team in measuring the return on social media activities and advertising expenditure. Brand Standards and Compliance * Ensure that all content follows the company’s branding guidelines, values, and communication standards. * Check the accuracy of prices, dates, terms, promotions, and other information before publication. * Ensure that photographs, videos, music, and other materials are used with the appropriate permissions. * Follow applicable data protection, copyright, advertising, and social media regulations. * Protect the company’s reputation and maintain confidentiality regarding internal or sensitive information. General Responsibilities * Attend marketing meetings, property visits, events, photoshoots, and content-planning sessions. * Maintain an organised library of photographs, videos, graphics, and other digital assets. * Support the Marketing team with newsletters, website content, promotional material, and other projects when required. * Build effective working relationships with colleagues across all departments and properties. * Remain informed about developments in hospitality, tourism, digital marketing, and social media. * Carry out any other reasonable duties related to the position as assigned by management. Authority and Decision-Making The Social Media Executive may: * Prepare, schedule, and publish approved social media content. * Respond to routine online enquiries in line with company guidelines. * Recommend content ideas, campaigns, collaborations, and platform improvements. * Coordinate approved content creation with internal departments and external suppliers. Any public response involving complaints, legal matters, reputational risk, confidential information, or sensitive incidents must be referred to the Marketing Manager or relevant senior management before publication.
