Develop and implement social media strategies, create engaging content, manage online communities and paid campaigns, monitor performance, analyse trends, prepare reports and coordinate influencer partnerships to enhance brand visibility.
The employee will be responsible for developing and implementing social media strategies aligned with the company's marketing and business objectives. Duties include planning and managing content calendars, creating engaging written and visual content, producing and coordinating multimedia materials, and managing social media platforms such as Facebook, Instagram, TikTok, LinkedIn and X. The role involves engaging with online audiences, responding to enquiries, comments and reviews, and maintaining a consistent brand identity. The employee will also plan and manage paid advertising campaigns, monitor budgets, analyse performance indicators, prepare reports and recommend improvements. Additional responsibilities include monitoring social media trends, managing online reputation, coordinating influencer partnerships and collaborating with internal teams to enhance brand awareness, audience engagement and business growth.
