As the Senior Martech & Automation Manager, you will serve as a key conduit between the CRM, Marketing, and Product teams, maintaining a strong focus on core CRM operations.
●Platform Administration & Operations: Manage the daily administration and health of our MarTech tools, maintaining clean data connections and reliable performance. ●Bonus & Promotion Engine: Oversee development and adoption of internal bonus & promotional engines. ●Dynamic Creative & AI Implementation: Help introduce and manage Dynamic Creative Optimization (DCO) platforms, dynamic content and AI creative tools, building logic and templates that streamline localized asset delivery. ●CRM & Automation operations: Build, test, and launch automated multi-channel marketing workflows using complex personalisation logic, API triggers, and template scripting (Liquid). ●Team Support & Enablement: Guide and support team members on Martech tools, helping marketing and CRM teams get the most out of the stack. ●Team Management: Foster a positive, collaborative work environment while nurturing your team of automation & CRM technical specialists ●Technical Support & Troubleshooting: Help troubleshoot technical bugs and data integration issues, collaborating with engineering teams when deeper technical fixes are needed. ●Workflow Improvements: Identify operational bottlenecks in campaign setup and deploy practical automation to speed up campaign execution. ●Attribute & Analytics: Partner with data and engineering teams to ensure accurate conversion tracking, user attribution, and compliant consent management. ●Cross-Functional Collaboration: Translate marketing goals into technical requirements for product and dev teams.
