This course provides a comprehensive understanding of international marketing, covering topics such as the Ansoff Matrix, VRIO framework, implications of international marketing strategies, EU trade policy, centralization vs decentralization, international marketing mix, standardization and adaptation, creation of international strategies, collaboration with Malta's trading partners, and PEST - STEEPLED analysis for international marketing.
Please click on the following link to view the detailed course content- https://jobsplus.gov.mt/media/svrp10bd/customer-engagement-and-marketing-mix-2025.pdf
This course is of 21 hours duration
